Email & SMS Marketing · Case study
Klaviyo Email & SMS Flows That Drive Shopify Sales
Klaviyo email and SMS automation for a Shopify brand: a segmented welcome series, an SMS coupon series, browse abandonment and promotional campaigns — tracked down to the dollar.
- Category
- Email & SMS Marketing
- $1,105in orders from a single campaign to 110 recipients
- $1.25Kin placed orders from the welcome series
- 25%placed-order rate on the browse abandonment email
The challenge
The store had a growing list but no system turning subscribers into buyers. New subscribers, existing customers and SMS sign-ups all needed different messages.
My role
Built and managed the Klaviyo flows, SMS series and campaigns.
Implementation
- Welcome series that splits new subscribers by whether they have ordered before: existing customers get a thank-you, new ones a first-order discount
- Follow-up social media email three days later
- SMS welcome series with a coupon, then a reminder only to people who haven’t used it
- Browse abandonment email for shoppers who viewed a product
- Campaigns to an email list of 383 subscribers
How the system works
- 01Subscriber joins the email or SMS list
- 02Condition: has this person ordered before?
- 03Yes → thank-you email · No → 10% first-order offer
- 04Wait 3 days
- 05Social media follow-up email (or coupon reminder SMS if unused)
Inside the build
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Welcome series split with live results
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Flows and the revenue they generate
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Campaign results
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Browse abandonment results
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SMS welcome series with coupon reminder
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Email, SMS and review lists
The service behind this result
Klaviyo & Shopify Email Marketing
I build the Klaviyo flows every Shopify store needs — welcome series, browse abandonment, abandoned cart and checkout, post-purchase and customer winback — plus SMS flows and segmented campaigns, so your store earns from email and SMS around the clock.
What this kind of build typically includes
- Klaviyo account and Shopify integration set-up
- Core flows: welcome, browse abandonment, abandoned cart, post-purchase, winback
- SMS welcome and coupon-reminder flows
- Segmentation for new vs. returning customers, VIP or club members and engaged subscribers
- Branded email templates and a campaign calendar
- Revenue reporting on every flow and campaign
