Email & SMS Marketing · Case study
Eleven Eleven: Klaviyo Campaigns for a Wine Brand
Klaviyo email marketing for Eleven Eleven, a Napa Valley wine brand: a steady calendar of themed campaigns, club and non-club segmentation, and branded automation templates.
- Client
- Eleven Eleven
- Category
- Email & SMS Marketing
- $4,733attributed campaign revenue in 30 days
- 78%peak campaign open rate (77.97%)
- 20.5%click rate on the Mediterranean yacht invitation
The challenge
A premium wine brand with a wine club and a general audience needed regular campaigns that speak to each group differently.
My role
Campaign planning, build and sending in Klaviyo, plus automation email templates.
Implementation
- Weekly themed campaigns, from National Wine & Cheese Day to wellness experiences and invitations
- Separate club and non-club versions of offers such as summer shipping
- Engaged-audience segmentation for event campaigns
- Branded automation templates for new website and Facebook leads, lapsed purchasers and birthdays
Inside the build
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Klaviyo dashboard with recent campaign results — scroll to explore
The service behind this result
Klaviyo & Shopify Email Marketing
I build the Klaviyo flows every Shopify store needs — welcome series, browse abandonment, abandoned cart and checkout, post-purchase and customer winback — plus SMS flows and segmented campaigns, so your store earns from email and SMS around the clock.
What this kind of build typically includes
- Klaviyo account and Shopify integration set-up
- Core flows: welcome, browse abandonment, abandoned cart, post-purchase, winback
- SMS welcome and coupon-reminder flows
- Segmentation for new vs. returning customers, VIP or club members and engaged subscribers
- Branded email templates and a campaign calendar
- Revenue reporting on every flow and campaign
