Email & SMS Marketing · Case study
elandr: Klaviyo Flows for a Shopify Store
The core Klaviyo revenue flows for elandr’s Shopify store — welcome, browse abandonment, abandoned cart, post-purchase and customer winback — all built and live.
- Client
- elandr
- Category
- Email & SMS Marketing
- 5core revenue flows built and live
The challenge
A growing Shopify brand loses sales every day to shoppers who browse, add to cart and leave, and to past customers who never come back. Without automated follow-up, that revenue is left on the table.
My role
Planned, built and launched the store’s Klaviyo flow set-up.
Implementation
- Email welcome series with a final-discount step for new subscribers
- Browse abandonment: an email two hours after a product is viewed
- Abandoned cart: a reminder three hours after checkout starts, then a “your cart is about to expire” email two days later
- Post-purchase follow-up split by order count, so first-time and repeat buyers get different messages
- Customer winback: “It’s been a while…” at day 182 after an order, followed by “We’ve missed you” 15 days later
How the system works
- 01Shopper action in Shopify (viewed product, checkout started, placed order)
- 02Klaviyo flow triggers
- 03Timed wait (2 hours, 3 hours or 182 days)
- 04Personalised email sent
- 05Follow-up step or exit when the customer buys
Inside the build
-
All five core flows live in Klaviyo
-
Abandoned cart reminder flow
-
Browse abandonment flow
-
Customer winback flow
The service behind this result
Klaviyo & Shopify Email Marketing
I build the Klaviyo flows every Shopify store needs — welcome series, browse abandonment, abandoned cart and checkout, post-purchase and customer winback — plus SMS flows and segmented campaigns, so your store earns from email and SMS around the clock.
What this kind of build typically includes
- Klaviyo account and Shopify integration set-up
- Core flows: welcome, browse abandonment, abandoned cart, post-purchase, winback
- SMS welcome and coupon-reminder flows
- Segmentation for new vs. returning customers, VIP or club members and engaged subscribers
- Branded email templates and a campaign calendar
- Revenue reporting on every flow and campaign
