E-commerce · Case study
Wall of Wallace: Squarespace Online Store
Wall of Wallace’s Squarespace Commerce store — apparel products, orders, discounts and email campaigns run from one dashboard — with revenue more than doubling month on month.
- Client
- Wall of Wallace
- Category
- E-commerce
- $14,278store revenue in 30 days
- +102%revenue growth month on month
- 121orders in 30 days
The challenge
Wall of Wallace, an apparel brand selling jackets, hoodies and T-shirts, needed its online store, product catalogue and customer emails organised in one place so it could sell consistently.
My role
Online store set-up and management on Squarespace Commerce.
Implementation
- Product catalogue with stock levels and pricing
- Order management and fulfilment tracking
- Discount codes for promotions
- Email campaigns from the same platform
Inside the build
-
Store dashboard — scroll to explore (customer details blurred)
The service behind this result
Klaviyo & Shopify Email Marketing
I build the Klaviyo flows every Shopify store needs — welcome series, browse abandonment, abandoned cart and checkout, post-purchase and customer winback — plus SMS flows and segmented campaigns, so your store earns from email and SMS around the clock.
What this kind of build typically includes
- Klaviyo account and Shopify integration set-up
- Core flows: welcome, browse abandonment, abandoned cart, post-purchase, winback
- SMS welcome and coupon-reminder flows
- Segmentation for new vs. returning customers, VIP or club members and engaged subscribers
- Branded email templates and a campaign calendar
- Revenue reporting on every flow and campaign
