Automation · Case study
Searcharoo: Abandoned Cart & Post-Purchase Automation
Revenue-recovery and customer workflows for Searcharoo, a Bolton, Greater Manchester business: abandoned-cart recovery, post-purchase follow-up, lead-magnet opt-ins and appointment reminders.
- Client
- Searcharoo
- Category
- Automation
- 258contacts enrolled in the Facebook checklist opt-in
- 75abandoned checkouts entered into recovery
- 70customers enrolled in post-purchase follow-up
The challenge
Prospects were starting checkout and leaving, and buyers had no structured follow-up after purchase. Searcharoo needed automated sequences that recover lost sales and keep customers moving to the next purchase.
My role
Planned and built the workflow logic, conditions, timing and email sequence structure.
Implementation
- Abandoned Cart workflow with conditional branching by purchase status and pipeline stage
- Post Purchase workflow to follow up with new customers
- Facebook Checklist Opt-in workflow to deliver a lead magnet and nurture new leads
- Appointment Confirmation + Reminder workflow
How the system works
- 01Trigger: someone starts checkout
- 02Conditional split: has the contact placed an order within 12 hours?
- 03Branch by pipeline stage so buyers and non-buyers get different paths
- 04Wait 15 minutes, then send Email #1: “Checkout now — you’re one step away”
- 05Wait 3 hours, then continue the recovery sequence
Inside the build
-
Abandoned cart workflow builder
-
Workflow suite with enrolment numbers
The service behind this result
Workflow Automation & Lead Nurturing
I map your customer journey and build the workflows behind it: multi-step nurture sequences, stage-based triggers, internal task assignment and re-engagement campaigns for leads that went quiet.
What this kind of build typically includes
- Customer-journey map and automation plan
- Multi-channel nurture sequences (SMS, email, WhatsApp, voicemail drops)
- Stage-change triggers and team task automation
- Dormant-lead reactivation campaigns
