Websites · Case study
Picnic and Date: Luxury Events Website
A full website for Picnic and Date, a luxury picnic, romantic date and proposal decoration business serving London, Ontario — built to showcase packages and turn visitors into bookings.
- Client
- Picnic and Date
- Category
- Websites
- Service
- Funnels & Landing Pages
- 6event packages showcased, each with its own booking call to action
The challenge
Picnic and Date sells experiences that are bought on feeling: luxury picnics, romantic dates, surprise proposals and corporate events. The website needed to look as premium as the set-ups themselves, explain each package clearly and give every visitor an obvious next step to book.
Objectives
- Present every package with strong imagery and a dedicated call to action
- Make booking the obvious next step from every section
- Build local search relevance for London, Ontario and surrounding areas
- Capture email subscribers and connect visitors to Instagram
My role
Website design and build: page structure, section layout, copy placement, calls to action and conversion paths.
Implementation
- Hero section with a clear promise and a “Reserve your date” call to action
- Package showcase: Luxury Picnic Set-up, Romantic Dates, Surprise Proposal Package, Special Event & Seasonal Packages, Corporate Picnics & Events and Rental Services — each with its own call to action
- A simple two-step “Planning your event setup has never been easier” process section
- “Serving London, Ontario and Environs” section to support local search
- “Why Choose Picnic and Date?” trust section followed by booking and contact calls to action
- Instagram gallery, newsletter sign-up and a full footer with quick links and contact details
Deliverables
- Responsive multi-section website
- Package pages and calls to action
- Local SEO section
- Newsletter sign-up and social integration
Inside the build
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Full homepage — scroll to explore
The service behind this result
Funnels & Landing Pages
I design and build focused landing pages and multi-step funnels with clear offers and calls to action, and connect every form and checkout to your CRM and nurture workflows.
What this kind of build typically includes
- Landing pages and multi-step funnels
- Opt-in forms, surveys and order forms
- CRM and workflow integration for every form
- Tracking and conversion events
